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What’s the Best Time to Post Reels on Instagram and How to Find

What’s the best time to post Reels on Instagram? How to find best times to post Reels on IG by yourself? Read the blog to get answers.

Updated 2022-12-29 19:49:16 | by Grace

Instagram Reels is an Instagram feature where you can create short, entertaining, or engaging videos for your brand or whatever you need to promote. People like watching short videos for more information and collaboration but do you know the best time to post Reels on Instagram for more viewers and likes? As you discover the best ways to use the Reels, timing also becomes part of the learning curve.

You need to know the best time to post Reels on Instagram to avoid losing Instagram Reels viewers and fans. Furthermore, posting at the right time is vital for influence, engagement, and winning more followers.

Best Time to Post Reels on Instagram

Title List

Best Times to Post Reels on Instagram EST in a Week

Back in the day, while social media activities were something to play around with, people used to post at any time. Those who searched for the right time were guesswork or educated guesses based on what you are providing.

As we advanced, people have noticed the power of timing, and that’s why it’s becoming crucial to know the best time to post Reels on Instagram. The Instagram algorithm is now constantly changing, and everyone participating wants to outsmart the rest.

All accounts on Instagram have something unique to offer. They also belong to people in different geographical zones, which brings the time question into the limelight. There are times when more people are active on Instagram, depending on the zones.

After analyzing more than 12 million posts from different places, the secret emerged on when it’s the best time to post on Instagram. For example, the best time to post Reels on Instagram on Monday is between 6 am, and 10 am. If you are not available during that period, then consider posting after 10 pm.

Here are timelines you need to consider if you are posting every day in a week:

Days of the Week



6 am, 10 am, and 10 pm


2 am, 4 am, and 9 am


7 am, 8 am, and 11 pm


9 am, 12 pm, and 7 pm


5 am, 1 pm, and 3 pm


11 am, 7 pm, and 8 pm


7 am, 8 am, and 4 pm

The information in the table above shows the best time to post Reels on Instagram based on EST (Eastern Standard Time). The table is just for reference as you know that the time to post depends on the account, audience, and engagement in the targeted geographical zones.

Also Read: How to Get Instagram 5000 Reels Likes Free

How to Find the Best Time to Post Reels on Instagram by Yourself

They say one man’s meat is another man’s poison. That statement also reflects on the best time to post Reels on Instagram. If the timelines above do not suit you, you need to find the best time to post Reels on Instagram and still get the engagement you need.

It’s possible to find your best time for IG Reels by following the steps below:

Step 1: Find out when your posts are visited more by checking on your Instagram activity. You can also use better analytics tools such as Hootsuite or Instagram analytics.


Step 2: Use A/B tests to determine which time your Reels have the most views.

Step 3: Create a schedule based on the days of the week. The schedule can resemble the table in part 1.

Step 4: Use the planned schedule to post your Reels and check on the activity to see the response and effects.

Certain factors determine the best time to post Reels on Instagram, as discussed below.

Geographical Time Zone

You may find the best times to post online, but they don’t concur with your region. Furthermore, people in different places have different habits. Some people visit their phones in the morning to check for updates, and that’s the norm these days.

Others will want to look at their phone when they are resting or during lunch and dinner hours. So, you must study how the people you are targeting join and engage on Instagram. You’ll avoid posting at 6 am on a Monday because everyone recommends so, yet your target group is active during the day.

Your Goal

What does your Instagram account show? Why did you create it? Such questions will help you determine the best time to post Reels on Instagram. If you have a hotel business, the best times to post a reel would be during lunch hours, the weekends when more people are free, and during holiday times.

If you are in the entertainment industry, those watching you may be doing it either in the morning or evening after work. Posting during such time will get more attention from the viewers than during the day.

Those in politics like posting in the morning because the hot issues they deal with are best presented early in the day. Furthermore, that’s when more people want to know what is affecting their lives.

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Best time to post Reels on Instagram is determined by multiple factors, including your targeted followers, geographical time zone, and more. To find the best time to post Reels on Instagram by yourself, it’s somewhat complicated. If you don’t want to worry about the time, posting, or other factors, download GetInsmartaGetInsttaFollowers Gallery and use it to gain loyal Instagram followers you need for more Instagram Reels views, likes, and engagement.

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