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How to Get a Good Instagram Follower Ratio in 2021?

What is the Instagram follower ratio? How to calculate and get a good Instagram follower to following ratio in 2021? This article will give you a full answer.


Updated 2022-01-20 02:10:06 | by Sydny

Ever wondered what a user considers before hitting that follow button on Instagram? Is it about the number of posts you share in a day or the number of times you go live to interact with your followers? Not sure what makes your account stand out from the rest?

Businesses often have a misconception that having a high follower count on social media implies that it will instantly drive more traffic and engagement for their posts. Some accounts strive to boost their followers count organically and with paid advertising, whereas a few purchase fake followers or follow thousands of accounts in the hope that they will follow back.

You would be amazed to learn that the parameter with which a user judges your account value is by looking at your Instagram follower ratio. It is a standard measure used for gauging the quality of an account. Although the quality of the content your share, the consistency of feed posts, the average number of comments and likes do play a certain role, it is the number of followers and followings you have that is the final judging parameter.

Instagram Follower Ratio

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What Is Instagram Follower Ratio Meaning?

Instagram follower ratio is basically the number of followers an account has in relation to the number of users they follow on social media. Having a high following-to-follower ratio can cost a lot in terms of social media rankings and can tremendously bring down the engagement rate.

There is a lot of debate among marketers about the right way of estimating a good Instagram follower to following ratio. Accounts should always strive to maintain a positive ratio rather than a negative one. A positive ratio is when an account has a higher number of followers in comparison to the number of users being followed. A negative ratio on the other hand involves an account following more users than it has following them.

So, what is a good follow ratio? A good follow ratio falls in the range of 5:1 which implies that for every 5 followers, you are following 1 account. An average follow ratio is 2:1 where you follow 1 account for every 2 followers. A bad follow ratio is 0.5 < 0 which implies that you are following 2 or more accounts for every 1 follower.

You should refrain from having a spam follow ratio. If you are following more than 2 accounts than you have followers, then this can hint that you are likely trying to gain followers by using spammy follow-back techniques. The follower ratio provides an idea of how popular your account is.

Your Instagram follower following ratio provides a general conclusion about your account in the following ways:

  • Reveals popularity of your content
  • Selectivity in who you choose to follow back

One can easily tell if an account is more likely to create content or consume content based on its follower count. For instance, if a profile has 5,000 follows but only 300 followers, then it is easy to see that they are using the platform to browse content rather than create content.

How to Calculate Instagram Follower Ratio?

It is quite easy to calculate the Instagram follower following ratio. All you need to do is utilize this formula.

Instagram Follower Ratio = Number of Followers / Number of Accounts Followed

Accounts with 5,000 followers and the following 2,500 accounts have an Instagram Follower Ratio of 2:1. This can convey a lot depending on your niche. For specific industries, 2,000 Instagram followers could mean a lot. This might not be the case in other niches. Having said that, having anything over 10,000 followers is considered quite a lot across a majority of industries.

You need to remember that the number of followers does not actually matter. What matters the most is your engagement rate. You can estimate your engagement rate using the following formula.

Engagement Rate = Number of Post Impressions / Number of Posts Actions

Post actions can be defined by the number of likes, comments, profile views, follows from posts, and clicks your website receive. Having thousands of followers doesn’t really matter if you have a poor engagement rate. The purpose of leveraging social media for businesses is to drive considerable actions rather than endorse vanity metrics. So, if your followers are not engaging with your brand or are not converting, then they are not valuable. So, what can you do to improve your Instagram follower ratio and increase engagements on Instagram over your posts?

General Ways to Improve Instagram Follower Ratio

Here are some general strategies that are commonly resorted to for increasing the follower ratio on Instagram.

  • Follow-for-Follow

This method of follow for follow on Instagram involves randomly following as many subscribers as possible and commenting and liking their posts on a daily or hourly basis. Although this strategy is time-consuming, it can more likely return you the favor of following your Instagram page. The goal of this technique is to fetch more traffic to your page to promote your offerings. Although it works to spread awareness about your brand, it is more about quantity and not about quality. Instagram made few modifications to its algorithm recently and it closely monitors the accounts that resort to the follow-for-follow technique.

  • Unsubscribe some followings

If you want to keep your social media account optimized at all times, then you would benefit from unsubscribing some followings. Unfollowing inactive accounts and faceless accounts and removing ghost followers manually can do more good for improving the quality of your account. Although this may seem like a tedious task, the process will help you keep your account safe and secure from being flagged by Instagram.

So, what accounts you should unsubscribe from? Look for accounts that leave nonspecific comments under the accounts’ posts, such as “nice” or “cool pic”. Also, look for accounts with tons of followers but not that many posts or no posts at all. Accounts with no general information about their offering should also be unsubscribed.

  • Use traditional methods to secure more Instagram followers

Relying on traditional methods like updating your bio and copying and pasting Instagram hashtags can actually help you attract followers who are keen on engaging with your offerings. Although Instagram posts are not searchable, hashtags do appear in searchers. Thoughtfully using them can be a good way of getting followers on Instagram for free. Whenever you share any content, make sure to include relevant hashtags in your feed post. Many Instagram users also follow hashtags which can make your content visible to people who do not yet follow your account. Focus on quality than quantity and avoid gimmicks like #tagsforlike, #followme, and #likeforlike. Although this may give you a temporary boost in your followers, it will likely attract bots and accounts interested in being followed back rather than fetch followers interested in your offering.

All new visitors to your profile could be potential new free Instagram followers. However, if you do not fill out your bio and share more about what you do, then you simply cannot convince them to click the follow button. An unappealing, incomplete, and unclear profile will repel users away from your account. So, make the most of the 150 characters provided to you in your bio to convey what your brand is all about.

Best Tool to Obviously Improve Instagram Followers Ratio

If you are serious about improving your brand’s visibility, then you can use technology at your disposal to stay consistent and manage the entire process effortlessly. Reliable tools such as GetInsmartaGetInsttaFollowers Gallery help you improve your Instagram followers ratio in an organic way for improving your authenticity and appeal.

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Instagram Follower to Following Ratio

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Instagram Follower Following Ratio

The Bottom Line

Boosting your Instagram follower ratio is a must if you wish to establish your account as an authentic and organic account. The new Instagram algorithm makes it difficult to gain new followers. If you want your account to be recognized by the 2021 algorithm, then you need to have better engagement in the form of likes and comments. You can take assistance in getting the reach, likes, and follows for your Instagram account by trusting reliable communities that help each other grow on the platform. GetInsmartaGetInsttaFollowers Gallery app is a safe and secure community that helps you realize your dream of getting real followers and likes for free. Download it today to boost your reach and grow organically in a reasonable time.

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